Sales, Margins & ROE, continued
Key Points To Remember
- Strong sales growth is one key indicator of a company's success. Quarterly sales growth should be up at least 25% in the most recent quarter. Otherwise, they should be accelerating.
- Profit margins tell you how much of a company's sales end up as earnings after expenses. Generally, the higher profit margins, the better.
- Return on equity measures how well a growth company can produce earnings with shareholders' capital. Look for ROEs of at least 17%.
- You don't have to check the company's financials to be sure a company's sales, margins and ROE are acceptable. Just check the SMR Rating, making sure your stocks are rated "A" or "B."
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Related Resources:
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Go to the Investor's Corner Archives to read IBD's "editor picks" of classic Investor's Corner columns.
Search our archive of Ask Bill O'Neil Q & A's organized by topic.
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